Memory Lane: Peak into VALIS GROUP’s history managing operations for One World Journeys

In 2000 Digital Photography guru and author, Russell Sparkman, CEO, Founder of FusionSpark Media, raised funding from client Seiko-Epson Corporation to launch an environmental expedition journey and website to follow world renown nature photographers to tell their story

One World Journeys Expeditions

Russell and his family were living in Japan and needed a USA base to implement and manage the project. Russell included a positive review of the VALIS GROUP’s Metaflo’ software in his book ‘The Essentials of Digital Photography” and contacted RoseAnn Alspektor for business consulting advice.for how to locate in the USA.

RoseAnn suggested locating on beautiful Whidbey Island to ‘walk the talk” which led to the headquarters for startup One World Journeys operating out of the VALIS GROUP’s Clinton headquarters

Check out this fabulous website documenting six amazing environmental expeditions and award-winning stories still relevant today:

Today Entrepreneur and educator, Russell’s FusionSpark Media company offers cutting edge services

About Fusionspark Media

Founded in 1999, Fusionspark Media is a New Media communications company based in Langley, WA, 25 miles north of Seattle, with offices in Medford, NJ, and Nagoya, Japan.

Why Story and Quality Content Matters

Since 1999 we have been steadfast advocates of the power of storytelling and quality content on the internet to inspire and inform audiences, and to influence action.

We have believed, long before other marketing and public relations firms jumped on the content bandwagon, that web-based storytelling can provide the emotional pull of traditional media. And long before media was “social” we were enthusiastic proponents of using content and storytelling as the basis for building relationships and community engagement.

We continue in our work because we believe in the power of the individual company, non-profit or government agency to make a difference or to attain their goals through compelling storytelling and quality content that is resourceful, educational and entertaining.

New Media Crafts That We Excel In:

Fundamentally, we provide the following:

  • Visual Storytelling (Photo, Video)
  • Content Strategy for Marketing, PR, Social Media
  • Web Content Creation(Text, Photo, Video, Audio)
  • Web Design & Development
  • Application Design & Development (Mobile)
  • Custom Publishing (Print, Magalogs, eNewsletters)
  • Branding & Identity Development

In contemporary New Media terms du jour, what we offer falls under the following categories:

  • Content Marketing and Public Relations
  • Inbound Marketing
  • Custom Publishing
  • Branded Content
  • Social Media

We are uniquely qualified in the following subject areas:

  • Online storytelling that engages B2C, B2B, non-profit and government agency audiences
  • Environmental Education, Awareness and Advocacy Initiatives
  • Health Education, Awareness and Advocacy Initiatives
  • Branded Media & Cause-related Marketing Initiatives
  • Original Web Documentaries In Support of Cause-related Marketing Initiatives

iconLearn more about our Services.

Related: Marketing, Content Strategy, Content Marketing, New Media, Social Media

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Memory Lane: Peak into VALIS GROUP’s history as a software publisher entrpreneur

Click on the links below for a tour of our experience publishing and marketing powerful MAC and Windows 2D morphing animation and 3D Pixar-compatible graphics software:

VALISGROUP past software publisher Homepage


VALISGROUP biz model




VALIS GROUP distortion warping PRODUCTS




For more information and if you have unique software that you want to have published or acquired, contact:

RoseAnn Alspektor
Green Public Relations & Online Communications Specialist
The VALIS Group, CEO
Transitioning to Green LLC and Foundation, Associate
P.O. Box 189
Clinton, WA 98236
Mobile: 360.929.6871

RoseAnn Alspektor,  Co-author with Jeana Wirtenberg, Ph.D. “PR Can-and Should-Help Companies Transition to Green”, PR News’ Guide to Best Practices in Corporate Social Responsibility, Volume 4, 2010, published by PR News Press,

vol1 Shaders for Pixar’s Renderman

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RoseAnn Alspektor’s bio

RoseAnn Alspektor, President, CEO, The VALIS Group, Inc.

Welcome to my new blog!I am creating this blog to start sharing the business development lessons I have learned working with federal and local government, within corporations, and as an entrepreneur. Do you wish you could afford powerful PR? NOW YOU CAN! I am competitive and will help you gain recognition, as your Virtual PR Professional, from an entrepreneurial point of view.  I LOVE writing custom press releases then building and distributing to a customized targeted media list. So contact me if you would like to explore having this support for your business.

Please note: My company, The VALIS Group, Inc., a California corporation founded in 1991, is not affiliated with or connected to:

  1. VALIS Group

    VALIS Group Inc. (International). Corporate Information Site. Turks & Caicos Islands · USA CANADA.
  2. VALIS Group Inc. (USA)

    VALIS Group Inc. a Delaware Corporation since 1997.

  3. Welcome to VALIS International

A little about my business background: RoseAnn is a business development professional with 30 years of corporate and entrepreneurial experience in hi-tech online, imaging/ animation hardware/ software product management, marketing/ communications, operations and strategic planning. Her career includes participating in building the first intra-preneuring spin-off venture within Bell Labs, the AT&T Epicenter (Truevision); co-founding a spin-off of Pixar as President/CEO of The VALIS Group, Inc. and managing an award-winning 2D/ 3D graphics/animation international software publishing company and the multi-million dollar sale of proprietary technology to Adobe Systems. RoseAnn managed Business Operations for (sponsored by Seiko/Epson) to produce online educational photo-documentaries of expeditions by famous wilderness photographers whose commitment to conservation have inspired the protection of special wilderness areas and threatened species. RoseAnn has developed and managed the economically successful tourism marketing program for Island County, Washington from 2005-2010. RoseAnn is also a Biz/Dev Online Consultant for Transitioning to Green.

Content Management Systems (CMS)Consulting: Cost-saving tip:If you are developing a new or upgrading an existing website, there is a lot you need to know about what features you will need in the back-end content management system to  update your website’s content after it goes live. It’s critical to identify and include these editing features as you are building or upgrading your website since they are inextricably tied into each part of the site. Adding major editing features later is quite costly. Contact me with your questions about what else you should know at

Tourism Marketing Consulting: Guerrilla marketing tip: Take advantage of online calendars on websites that attract your target audience. They are FREE and are always looking for appropriate events and announcements. Yes it’s time-consuming but it’s free PR! Contact me with your questions about what else you should know at

Are you seeking help with Tourism Itinerary Development for individuals or groups; need a Step on Tour Guide or Fact Checking and Research Assistance for Writers? Contact me with your questions about how I may help at or call me at 1(360) 929.6871.

RoseAnn Alspektor, Pres., CEO, Computer Geek
The VALIS Group, Inc.
P.O.Box 189
Clinton, WA 98236
Tel: (360) 929.6871
Fax: (360) 341.4487 call prior to faxing.

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